Concept to completion
 Working
with developers of high-end, luxury real estate, The Gelfond Group has
project managed the launch and sale of millions of square feet of property
that stand as icons of definitive style and sophistication. Our success
stems from a proven track record and our ability to deliver a cohesive
team that manages every detail of marketing, advertising, PR and sales.
Maximizing Profits
Our clients' needs are sophisticated, as are our methods for leveraging
best practices. Drawing on the lessons learned from a seasoned sales team,
as well as our advertising and marketing buying power, The Gelfond Group
is able to lower expenses and generate higher revenues for developments.
In the end, our greatest delivery is the peace of mind our clients have
with a project manager who caters to every marketing detail from a project's
concept to completion.
Expertise
Our experience allows us to provide an accurate budget that enables you
to earn the most from the development while keeping expenses to a minimum.
Working with The Gelfond Group eliminates the need for third-party vendors
as we manage all aspects of the marketing and sales efforts. The result
is a significant savings to you.
Flexibility
At times, clients have established relationships with third-party vendors.
In this case, we would remove the marketing costs from our budget and
offer our sales expertise separately.
STRATEGIES FOR SUCCESS THE GELFOND WAY
 Map
for Success
The Gelfond Group offers a customized, full range of services to move
a project from concept to completion. The result is a cohesive, responsive
team that focuses on the highest marketing and sales results for your
development. We provide you with a detailed action plan each step of the
way that leverages lessons learned and best practices.
Pre-launch planning
Our expertise comes to play early in a project's planning by consulting
with you on creating the proper mix of pricing, floor plans and amenities
for the highest profits.
Launch strategy
The Gelfond Group designs and implements a comprehensive sales and marketing
strategy that drives the highest sellout price.
Post-launch strategy
Our sophisticated tracking and reporting systems help identify advertising
return so we can tailor marketing efforts and better manage lead generation
and prospect follow-up. Our command of new project development sales have
resulted in a network of business relationships, which contribute significant
revenue to the total sales volume.
|
